Think regionally, act locally: Four steps to reaching the Asian consumer | McKinsey - asian purchase and marketing

Category

Essentials of Asian Marketing Part I: Demographics, Purchasing Power & Media | Collage Group asian purchase and marketing


Trybocka cited five key points from a PwC survey on consumer behaviour and purchase patterns making Southeast Asia a unique market.

Before you put together a marketing plan that aims to reach Asian 10) 87% of Asian Americans have made an online purchase in the past.

In a fragmented market like Asia, marketers can be hard-pressed in who is exhibiting high intent to interact with, or purchase from the brand.

They represent a growing opportunity for marketers and brands, due to their fast growth and purchasing power. What does the U.S. Asian.