Trybocka cited five key points from a PwC survey on consumer behaviour and purchase patterns making Southeast Asia a unique market.
Before you put together a marketing plan that aims to reach Asian 10) 87% of Asian Americans have made an online purchase in the past.
In a fragmented market like Asia, marketers can be hard-pressed in who is exhibiting high intent to interact with, or purchase from the brand.
They represent a growing opportunity for marketers and brands, due to their fast growth and purchasing power. What does the U.S. Asian.